If you want to reach your business targets via social media then it might be time to add Google+ to your mix. Google+ has so much untapped potential for business owners as you see it’s not just a social network, but a social layer that connects you right across all other Google services such as Google Search, Gmail and Maps as well as YouTube. This means once you set up a profile – then it’s your online brand across all of these services too.
So if you want to get more web traffic from Google, Google+ has the potential to make your web content more visible as a result of personalised search. This means if someone logs on to Google and they have your business added to their Circles (i.e. the equivalent of Liking you on Facebook) then chances are when they search then your business will pop up in their search results.
Google Plus incorporates lots of the best features of other social media platforms and as each posts appears in your targets search results, the more you build your Google+ network and have the chance to generate relevant posts that truly engage your audience.
Google+: 4 tips for attracting an audience for your business
- Create an attractive profile
This means customising your cover image and including a top quality profile pic.
- ‘Plus one’ others
The Google+ world is all about plus one-ing – or more commonly known to us as Liking to engage with other content out there.
- Join communities
This lets you connect with other people with similar interests to you and your business.
- Avoid ‘also send email’
You need to avoid this box at all costs, as if you’re sending with every update you put out there then you’ll quickly be seen as spam.
TOP TIP
If you want Google Plus to be great for your business then remember to customise your posts rather than sharing them via an automated tool. There are so many updates out there for people to see, but yours will stand out from the crowd if you make the most of the long character limit together with formatting features such as italics and bold.
