If you want a healthy email list to help build your company and brand, then check out some of the areas to pay attention to if you want to give business a real boost.
Top tips for growing your email list
Drive traffic from social media
Social media is a great avenue to grow your email list and the trick to making your social media strategy effective is to shortlist the top platforms where your targets hand out the most. Start say with three social media platforms that you like then whittle it down to a top two so that you can focus all your attention on where you are most likely to find your audience. Here are some social media tips to help grow your email list:
- Understand social media platforms
The main purpose of using social media for your business is to drive traffic to your landing page, which in turn should convert your traffic to leads. To achieve this, you need to understand which social media platforms are going to generate the right sort of traffic for your business e.g. LinkedIn if you want something professional or Facebook, Pinterest or Instagram for something more visual.
- Setup CTA tabs
Setting up a CTA tab on your Facebook profile will take your targets directly to your landing page. There are plenty of apps on the market that let you achieve this or better still, use a developer to help you.
- Try a Twitter card
A Twitter Card lets you gather information from people, such as full name and email address and set up call to action (CTA) messages to encourage lead generation. You can use more than the standard 140-character of text and encourage your targets to sign-up for your email list without them having to leave Twitter’s website.
Develop SEO smarts
SEO is an incredibly smart tool for marketing your business and if you combine it with great content, then you’ll definitely find you’re onto a winner. SEO can help effectively grow your email database and boost sales at the same time. It’s based on the simple principle that the more traffic you attract to your website then the greater your chances of converting site visitors into subscribers. Here are some SEO tips to help grow your email list:
- Text in your call-to-action (CTA)
To maximise your SEO prospects, avoid using graphics in your call-to-actions (CTAs) and instead use searchable text and add relevant keywords into your CTA copy. For example, rather than sign-up for free class make sure you’re more specific, such as sign-up for your free yoga class.
- Choose the right keywords
The right keywords are a must have for any successful email campaign. Sticking to things such as click here are a big yawn for your audience, instead learn to match the words you use to exactly what they people are searching for online.
- Pay attention to subject lines
Again, your subject lines and headlines need to speak directly to your audience, so it’s important that you choose keywords that do exactly that.
Don’t forget…
You want your emails available to be crawled by search engine bots at any time. This means archiving your emails so they remain online and as they’re going to contain the right keywords throughout your emails including subject lines, prospects are going to be able to get in touch even via email newsletters you sent out ages ago.
