Tips for optimising your sign-up forms

16 Jan 2015

Your sign-up form can open the door to a world of possibilities when it comes to your relationship with new and existing customers. Optimise your sign-up form and you can strengthen those connections and build a loyal following for your business email list. Check out these top tips for optimising your sign-up forms to help increase conversions.

5 top tips for optimising your sign-up forms

Make your call to action enticing

People can be suspicious of friction words trying to get them to do something they don’t particularly feel inclined to do. Words such as download, buy, order and submit can all be a big turn off. Stay away from dull generic words on your subscriber button and instead entice people by highlighting the benefits of subscribing to your email list – such as free advice as demonstrated in the screenshot below.

Promote subscriber numbers

If plenty of people are signing up to your email list then don’t be afraid to show off your subscriber numbers to potential new recipients. By including your subscriber count, you’re adding credibility to your offer and if you want to be even more relatable – use copy that speaks to your reader directly by letting them know that people just like them belong to your email list.

Include testimonials

If you’re lucky enough to have great feedback from satisfied customers or relationships with industry influencers then shout it loud and proud by featuring testimonials from them. People look up to the success of others and testimonials as an endorsement of being on your email list can be a powerful driving force in persuading people to sign-up too.

Address privacy concerns

If you tackle privacy concerns head on then you’ll find that people are much more open to signing up. Many of us live in fear of our private info being share or out inboxes being flooded with unwanted emails. Make sure you choose wording that inspires confidence and trust such as in the example below where privacy is guaranteed.

Reduce form fields

Studies show that people are turned off by long forms that need loads of information. If you decrease the number of form fields and create a painless signup process you will increase your chances of success. Go for a simple, attractive form and you’ll find there’s not much standing in the way of your target signing up.