Your landing page should make an instant impact that helps boost your conversion rates. But there are plenty of dull ones out there with drab headlines or calls to action in the wrong place that just aren’t going to get the job done.
Landing pages can be a great way to test your value proposition and many businesses swear by them for gaining new leads. It’s definitely worth knowing how to get the most out of them, so check out these tips to give your landing pages a boost.
4 tips to increase landing page conversions
1. First impressions count
Headlines
Make sure they greet your visitor and let them know the point of the page
Remember – no one wants to see a dull boring heading
Text
Make good use of bullet points and use bold to draw attention to the important bits.
Remember – keep it simple you only have about 5 seconds to capture their attention
Endorsements
Boost credibility by including honest testimonials and any industry awards.
Remember – visitors are more likely to trust you if you include good and the not so good results
2. KISS principle
Keeping it simple
Site visitors will thank you if you only display one offer at a time.
Calls to action
Make sure they are easy to find, understand and complete.
Terms & conditions
Make sure any T&Cs included on your landing page are easy to understand.
Requests for information
Make sure any requests are relevant and that forms are easy to find and complete
Remember – having to enter too much information is a big turn off for any site visitor.
3. Declutter
Always make sure you test the loading time for your landing pages on a range of different devices. It’s important to remove any remove any unnecessary graphics and/or text that could be slowing things down.
Remember: Visitors will abandon a website if it takes too long to load.
4. Put your landing page to the test
If you want to ensure your landing pages are shipshape then test and test again. Check that everything is working and test everything – and we mean everything! That means marketing ideas, wording, page layout – you name it! You need to track your results and you don’t stop fine-tuning until you know what lead to conversions. Happy testing! Happy tweaking!
