Are you ready to turn your eBay store into a full-time venture? Becoming an eBay PowerSeller can transform your online experience, giving you instant credibility and gaining you access to all sorts of bonuses like listing discounts and prioritised support, but qualifying for PowerSeller status can be tough if you’re just starting out.

The most important thing you’ll need to focus on if you want to access the PowerSeller program is increasing your sales, and in order to do that you’ll need to focus on conversion.

How to convert more visitors and become an eBay PowerSeller

1. Have excellent photographs – eBay conversion is all about credibility. The easiest way to build trust with your audience is to have quality product photographs – and the more the better. If you sell a range of products that will be listed over and over again, invest in a professional photographer to make sure you’re making the best first impression. Ask 121 Creative about our professional photography packages!
2. Write great copy – You’ve got eight seconds, that’s how long the average user will spend on your page before clicking away, so you need to make sure that you capture their attention quickly. Be clear and concise, use paragraphs and avoid irrelevant information. If you’re not confident in your writing ability, hire an experienced professional (like our fantastic copywriters at 121 Creative of course) who understands how to inspire action in your audience.
3. Focus on keywords – Just like any web store, one of the biggest obstacles to sales is being found. Using the right keywords in your titles and product descriptions will help your customers find you. Make your product titles as relevant as possible, think about the words that people use to search for your items and use them, avoid using filler words like Wow! or Look!
4. Know your competitors – Stay ahead of the curve by regularly stalking your eBay competitors. If there are a whole bunch of sellers selling the same product as you and they all have a 1 year warranty, make yours 2. If they’re all based overseas, make sure it’s clear that you’re based in Australia. If they all work for giant companies put a photo of yourself in the description. Find the one thing that will set you apart and use it.
5. Send print packaging that sells – Keep customers reordering by creating a fantastic buying experience from your ebay store. Send branded thank you cards, with comps slips, branded packaging or even a quirky free giveaway.

Need help designing graphics, taking professional product photographs or writing crisp copy? The team at 121 Creative can help you attain eBay PowerSeller status. Contact us today to find out how.