You’ve heard it so many times before – your website makes your business accessible to customers and prospects 24/7. And that website needs to look great for your business to be taken seriously.

But did you know that one of the first things your target market does after visiting your amazing site is to find out what search engines know about you. They check out all the online reviews and postings and also can’t resist taking a peek via Google Street View or Bing Streetside.

These days customers and prospects don’t even need to venture out of their home to check out how your shopfront or business premises look and this can affect the impression they have of your business. Yes – a digital representation of your humble street address on the web is what many people might be using to form an impression of your business. Your target market can go exploring on their chosen device and check you out – all from the comfort of their desk or armchair.

Now it might seem as though all of this is beyond your control – but in fact – you have the power to ensure your business looks just as good as your website. Here’s how…

Stay in control

Okay so you may not be able to pencil into your diary the exact day each search engine’s camera car is going to drive by your business (and let’s face it – it could be a year or more before your pics are updated) but you can still be in control if you pay constant attention to how you present your premises to the outside world.

Ooze street appeal

To make sure your business is as good as it looks on the website you’ve invested so heavily in – take time to give the front of your building a lick of paint, make sure your signage has plenty of brand appeal and that you set yourself apart from the competition with the right look and feel.

Keep customers coming to your door

At the end of the day, your building or shopfront and signage should project your brand in the best possible light. If you make a firm commitment to keeping your facade in tip top shape, you can guarantee that every time you’re tracked down on search engines such as Google maps, you and your customers will like what they see!