Most people will probably admit to having thrown away more direct mail than they’ve actually read (hands up anyone?). Let’s be honest, direct mail doesn’t always grab our attention and there are advertisers out there who put the ‘junk’ into junk mail. But we promise that it really doesn’t have to be that way.

Here at 121, we like to deliver powerful solutions that result in campaigns that work.  Let’s take a look at some of the elements that can help your direct mail campaign achieve the success it deserves.

3 ways to make sure your direct mail doesn’t end up as junk

Write a great headline

While it might sound like Marketing 101, your headline really can make or break your campaign. Whether it’s a few words or a few sentences, the headline will either capture your audience’s attention, or help them decide that you aren’t worth any more of their time.

State the benefits

At the end of the day, we all just want to know one thing –What’s in it for me? So don’t be shy to let them know. Keep the needs of your target audience in mind at all times. Speak to them as clearly as you can and remember – it’s benefits that sell – not features. Don’t waffle on about the ingredients in your awesome new diet supplement, nobody’s really listening. They just want to know if it will make them thin enough to make their friends jealous.

Be Bossy

Wrap it all up with a direct call to action. Don’t be afraid if that sounds pushy, trust us – if your audience has made it to the call of action, chances are they are ready for the next step  (otherwise they would have zoned out long ago). So be clear about what you want them to do next, for example, call now! Or order before such and such date to get this great price! Whatever your call to action is, forget subtle at this point – now is the time to hit them over the head with it.

If you have a direct mail campaign coming up, why not give your nearest studio a call and see how we can help!