We love direct marketing campaigns! A strong direct marketing campaign is a great way to engage with your customers in a one on one format. Great creative can really lift the engagement that your audience has with your marketing collateral. Again, it’s all about ensuring that you maximise the investment you make in direct marketing by working with a design team that understands the channel, and that works with you closely to devise a campaign that speaks to your market and converts leads into sales.
As we move into the future, the online environment is becoming more and more saturated and as a result, we’ve begun to experience digital overload. We still love the connection to the outside world that the constant digital stream of news, offers and social media updates gives us, but we often just don’t have the time to sift through it all! Getting a physical, printed mailer into your customer’s hands grabs their undivided attention, so you can start a relaxed and more memorable conversation.
The team of creative experts at 121 have the design know-how to create unique direct mail pieces that arouse curiosity and gain trust, giving customers a reason to keep your brand top of mind, and get in touch with you when the time is right.
When used as part of a larger integrated campaign, printed pieces are a powerful sales tool that drive customers towards your other marketing channels, to make online purchases or find out more about your company. Talk to us today to see how 121 can help with your next direct marketing campaign.