Despite the popularity of social media and eDMs, direct mail remains as relevant as ever. With its tactile nature, it’s a welcome addition to the letterbox. And — much like digital marketing — mailers, flyers, postcards and letters can be fully-targeted to achieve excellent, measurable results.
If you don’t already have direct mail in your marketing mix, there’s no better time than now to get started. The online environment has become more and more saturated, and we’ve begun to experience digital overload. Yes, we still love the connection to the outside world that the constant digital stream of news, offers and social media updates gives us. But we often just don’t have the time to sift through it all!
Getting a physical, printed direct mail piece into your customer’s hands is a great way to grab their undivided attention. It’s the perfect opportunity to start a relaxed and more memorable conversation away from the screen.
The team of experts at 121 have the design experience to create stunning, unique direct mail pieces. We’ll work with you to produce designs that arouse curiosity and gain the customer’s trust. It’s all about connecting with customers on a deeper emotional level and giving them a reason to find out more about your brand.
What’s more, once they’re done looking at your direct mail piece, they might even pass it on to a friend or family member. Customers often keep physical mail for as long as a few months, continuing to refer back to it until they are ready to do business with you. It’s a gift that keeps on giving, keeping your brand top of mind, while nudging the customer along the sales process.
Get in touch with 121 Creative to see how we can help you develop direct mail pieces that deliver maximum results.