When you’re starting a new business it can be easy to let your enthusiasm get the better of you. It can be super tempting to let your excitement lead you headfirst into the running of your business without first building a solid foundation.

It might feel like a drag, but in order to build a solid and long-lasting business you need to have a plan.

Four top tips on small business marketing essentials

A marketing plan

Step one is easy … (kind of!) -you just need to figure out where you want your business to go and how you can get it there. In marketing speak, this means clearly identifying your goals and objectives. Once you’ve defined your goals and objectives everything else will fall into place.

Logo

Your logo is the first step in creating a strong brand. To the uninitiated, it might seem that choosing a logo is just a matter of finding the right colour, image and font, but believe us when we tell you that there is much more to it than that! If you’re working with a designer, make sure you tell them about your business goals and objectives so they can create a logo that ensures you’re your business will stand the test of time.

Website

We admit that this one is pretty obvious, but we’d be remiss if we left it off the list! Our tips? For best results, keep it simple, make sure it’s fast and make it mobile friendly!

SEO

Let’s face it – Google is all powerful and SEO (search engine optimisation) is all about making your website as Google friendly as possible. This means that it’s much easier for your customers to find you. SEO can be complicated but here’s the short version: Find some great keywords and use them to set up your website’s page titles and descriptions – and don’t forget to add content to your website – often!

For more tips on your small business marketing plan, contact the team at 121 Creative today.