Professional product photography is often the first expense that business owners see as expendable. After all, you can take the photos yourself, or use stock photography, right?

But the truth is, professional product photographs are one of the most important investments you can make for your brand! No matter what you’re selling, high quality photographs are one of the most valuable ways to build brand credibility.

Why are professional product photographs so important?  

We all know the old adage, a picture is worth a thousand words, and in the case of product photography it’s more true than ever. Thanks to the internet, our attention spans are shorter than they’ve ever been, and these days we process visual information much more efficiently than text. A great product image will cut down the amount of words you need to use on your product pages, making your content far more accessible to your audience.

Professional vs DIY Product Photography

You may think that taking your own photographs will make your business seem more authentic, but it generally has the opposite effect. Low quality images will communicate many things to your audience – mostly negative. Low resolution and poorly planned shots will have customers questioning your level of professionalism, as well as the quality of the products you’re trying to sell.

Professional vs Stock Photography

Stock photos can seem like a great mid-way point between taking your own photographs, and paying for a professional photographer. In fact we regularly use stock photography on this website. Stock photos are professional quality photographs, but if you are running an ecommerce store, stock photography they won’t be a genuine reflection of your products or brand. When customers come to your website it’s because they want to know more about YOU and stock photographs aren’t going to give them that.

It’s not just about looking good

Professional photos are about more than just looking great. With the right search engine optimisation (SEO) your images can be a powerful way of driving traffic to your business website and improving your overall search engine results. Photographs are also highly versatile and can be used on many different platforms to boost brand engagement.

Ready to invest in professional product images for your brand? Give the team at 121 creative a call today.