Content marketing can be a tricky business and present a big challenge when it comes to marketing. And whether you’re a fan of content or trying to avoid it like the plague, there are no doubt some content marketing myths out there that could be impacting on you getting it right. Let’s take a closer look to get you and your business on the path to content marketing success.
3 content marketing myths – busted!
We don’t have any content
You won’t be the first business to think content marketing is difficult and that you don’t have anything to say. But trust us – if you’re good at what you then you have something to say. Great content is all about adding value to your reader, so think of some of the more common customer questions you get on a day-to-day basis and you’ll have great material to work with. Also think about topics consumers often misunderstand, your industry expertise and the best practices you’ve developed or tested. Start thinking along these lines and you’ll definitely make a connection with your target audience and raise awareness of your brand.
We can write anything
On the flip side there are people out there who think content marketing is easy. All you have to do is pull any old stuff out of your brain and the readers will hang on your every word – right? Wrong! If you’re going to get content marketing right for your business then you need a content marketing strategy. This will help you plan and create insightful, compelling and most of all – relevant information for your audience. Create an editorial calendar so that you stick to deadlines and create a steady stream of content throughout the year that covers a mix of topics that are appropriate for your business and that your targets will be interested in.
It doesn’t work
For anyone who thinks content marketing isn’t relevant for their business then think again. The fact is content marketing can work for any business and any field if you get it right. Never assume that you know your target audience and take the time to research what your potential readers care about and what to know more about. Find out where they go for information and what their go-to channels are. Once you understand what your audience needs and where to find them – make sure you have a presence and tailor your content to their preferences.
Finally, remember that sales pitches do not qualify as quality content but if you take time to find out what your audience is interested in and cater to their needs then you will be on track to producing a content marketing program that wins the day!
