From business cards to giant billboards, specialised printing is still in high demand for small businesses. These days much of our lives takes place online, so it’s easy to forget some of the tried and true aspects of physical marketing for your business. There’s no doubt that social media marketing can be amazing for your small business, but there’s something about physical products that gets attention in a way that just can’t be replicated with online graphics. Here are a few of our most popular specialised printing services.

Our top 5 most popular specialised printing services for small business

1. Direct marketing – They say that online consumers have an attention span of just 8 seconds, so it’s not really all that surprising that direct marketing still has amazing potential to capture the attention of your audience. There’s just something about holding materials in your hands. All you need is some powerful design and creative personalisation and you can get some excellent engagement from mail out flyers, catalogues and brochures.
2. Business stationery – Nothing builds credibility for your brand faster than professionally printed business stationery. These days we might not send as many letters as we once did, but when you do you need stationery that communicates to your audience that you’re a trustworthy and established business that should be taken seriously.
3. Business cards – Your business card says a lot about your business. From the weight of the paper to the colour of the text, every design choice you make communicates something to the receiver about who you are. These days it’s tempting to skip the business card but it is a tangible reminder of your business and services.
4. Promotional products – When it comes to brand exposure you can’t beat promo products. Promotional products are a fantastic way to turn your staff, clients and potential customers into walking ambassadors for your brand. Bonus points if you can get them to post photos of the products on social media!
5. Signage – Even if you don’t have a brick and mortar store, signage can be a great way to gain brand awareness for your business. Traditional billboard options are popular,  or alternatively signage can be attached to your car, turning it into a mobile billboard that promotes your business wherever you go.

Want more information about our promotional printing services? Contact the team at 121 Creative today to find out how you can use printed materials to boost sales and build brand awareness.