The relationship between email marketer and email recipient is a delicate one. Send too many emails and you might find yourself dumped unceremoniously via the unsubscribe button. Too few – and your audience might not remember who are and ship your email off to the trash bin before you even have the chance to remind them.

The design of your emails plays a big part in building credibility (through email) – and building confidence in your audience. Hopefully your customers already trust you a little, since they gave you their email address in the first place, but making sure your emails are designed effectively will ensure that your relationship goes from strength to strength as time goes on.

3 tips for more effective emails through design

Fit up

The human eye (which we’re assuming will be the only type of eye reading your email) scans information in an ‘F’ pattern. So make sure that your branding is clearly recognisable in the top-left quadrant of your email so that your reader knows who you are – from the very first second they open their inbox.

Call it first

Businesses often make the mistake of leaving their ‘call to action’ until the very end. But let’s be real – most of us have a ridiculously short attention span and probably aren’t going to make it to the end of your email. We all have too much to do and too much to think about – so put your call to action closer to the top – start with it if you like!

Test it out

Split your email list into 2 (or 3 or 4!) different groups and test out different designs and styles to see which one people respond to best. Believe it or not – sometimes something as simple as the colour of your background will be turning people off your message. You might even find that emails sent at different times of day are more effective.

For more tips to help you build an effective email marketing strategy, contact the design team at 121 Creative today.