Annual Report

Safe Food Production Queensland regulates the primary production and processing of meat, eggs, dairy, seafood and horticulture (seed sprouts) in Queensland, Australia.

It's a serious charter, and for their Annual Report each year there are strict restrictions on the design of as well; no colour, no images, no special print finishes!

However, that doesn't mean that the design had to be boring.

121 Creative took relish in creating an Annual Report that was professional yet playful. Legibility was never compromised, and neither was style.

Careful consideration was given to value and tone, in order to make the most of the single hue colour palette, and time was spent to ensure the visual hierarchy was interesting and engaging.