Product Catalogue

Just Country Australia is a leading rural clothing provider. Crucial to their sales efforts is their product catalogue that lists their full range. This year they needed a fresh look and feel that remained suitable to their customers.

At the start of the project the brand was only minimally established. 121 Creative’s first task was to expand the colour palette, typography and hierarchy, before implementing this in the full catalogue.

A traditional yet modern design was used. This may sound stereotypical, but in this case it was truly what was needed.