5 email marketing trends for business in 2015

Tips

5 email marketing trends for business in 2015

25 Feb 2015

If you want your business to successfully engage with customers and prospects at the same time, then it’s important to stay on top of all the latest developments in the digital marketing landscape. The good news is that we’re here to help you gain advantage over the competition by taking a closer look at what’s trending in the world of email marketing trends in 2015. Check it out…

5 email marketing trends for 2015

1. Design for every device

2015 will see the move to responsive email design taken to the next level as we continue to focus on keeping it simple to work effectively across all devices. More and more of your customers and prospects will be choosing to access their emails on smartphones and tablets but desktop continues to be popular for accessing email marketing so you have to make sure your campaigns cater for every taste.

2. Video and email animation

A great video can grab attention and a study by Implix revealed that video can increase click through rates (CTR) by up to 96%. It’s easier to embed video into your email marketing now using HTML5 but video animated gif or static gif are options too. In fact, expect to see a trend in email marketing towards animated gifs. Not only are we seeing more and more recipients downloading images but they’re a great way to deliver a vibrant, engaging email to your targets.

3. Use of social media

Another trend for 2015 will be to use social media to grow your email list. The various social media platforms such as Facebook and Twitter, for example, offer solutions to help you grow your list but it’s important that you stay up-to-date with their promotional guidelines for maximum effect.

4. Dynamic customisation

2015 will be the year where personalisation is taken to a whole new level of sophistication and you will be able to deliver content that is fresh and relevant to each of your targets. Dynamic customisation will mean emails can be tailored to suit each recipient and deliver a personalised experience and be integrated with a wide range of data sources.

5. Pop-up boxes

Expect 2015 to be the year where you’ll see a trend for using pop-up boxes to help increase list growth, as show in the example below for Crate & Barrel.