What’s up? Our site, that’s what.

At last! Version 2.0 of the 121 Creative website is up. You’re looking at it right now. We’re very proud parents, and just a little bit excited about the possibilities that are opening up thanks to a new, more dynamic online presence.

What have we changed? Well, come on in and take a look around amongst other things you’ll notice:

• Less Flash. As creatives you can’t help but love Flash but as a user it can drive you nuts! So, driven by the growing market share of devices that don’t support it, and the high bounce rates that Flash intros attract, we moved to strike!


• Refining our approach to SEO. Web sites need to drive business actions and Search Engine Optimisation is a crucial consideration when you want to capitalise on your online presence. Like every other business we need to drive more enquiries. So, we researched what you folk look for and then optimised our copy and content so that you could find us easily.


• More links to social media. After all it’s the world’s fast growing media channel. Like most businesses we want to interact with our customers and that’s where they gather to chat. It’s not a place to deliver a sales sermon; but you can sometimes start a meaningful conversation. So we plan to share stories, opinions and thoughts and see if we can find some more like-minded types to work with.


• A blog. Dynamic content is great for Google rankings and even better for visitors – it gives them a reason to keep coming back! So, we hope you find our blog useful. We’ve tried to write about things people often ask us about and things we think might be of help.

Thanks to everyone who laboured to turn this site from an idea into working reality. If you like it we’d love to hear from you – and even if you don’t, it would be great to hear what you’d like us to work on.