B is for brand
"Brand" is potentially one of the most widely used terms in marketing right now. But what do people mean when they use it and how can business owners and designers make sure they're talking about the same thing when they use the "b" word?
My, your briefs are beautiful
Nobody likes ill-fitting briefs, lets be honest they’re just plain uncomfortable. If your briefs are carefully tailored however they’re bound to fit you perfectly. And a perfect brief will almost always lead to a successful creative campaign.
3 seconds to impact
Advertising folklore goes a bit like this: your ad has exactly 3 seconds to engage a reader and spark their interest. If it does, they'll stick around, read and engage. If it doesn't, they'll shrug, move on, the moment is lost forever.
Our everyday design heroes
121 Creative pays homage to five clever graphic design examples that are currently inspiring us.
Type matters
Big name brands know that our perception of them can radically influenced just by choosing the right typeface. We explore some current trends for using type to create brand personality.